Building practical AI systems that let revenue teams spend their time on judgment and relationships, not admin.
My mission is touchless GTM: systems that handle the admin end to end, so revenue teams are free to do the work only people can.
Kellan Strobel · Chicago, IL
How I work
Deeply embedded within the GTM teams, I build for the people actually doing the work, then keep proving each system earns its place.
Sit within GTM
I work inside the go-to-market org, not at arm’s length, so what I build matches how the team actually sells.
Start with the people
I interview the reps and revenue teams closest to the work to find where time and revenue leak, before building anything.
Build into existing tools
Automations and agents live in the CRM and tools reps already use, so there is minimal learning required.
Monitor adoption
Every system is monitored after launch, so I can see whether it is actually used and adjust. The monitoring itself is built with Claude.
Selected work
Practical automations & AI agents that help revenue teams move faster, deployed in production.
AI-Assisted Forecasting
Scores every in-flight deal on the signals that matter so weekly forecast calls run on facts.
Post-Call Hero
After every call it recaps to the rep in Slack, drafts the follow-up, and updates Salesforce.
Sales Expansion Tool
Reps enter a domain and date range and get a customer-ready consumption and expansion report.
GTM Toolkit (MCP)
A custom MCP toolbox that lets the whole GTM team run tools and workflows from Claude.
Deal Loss Agent
Diagnoses why deals are really lost and writes the reason back to the CRM automatically.
Pre-Call Prep
One click the night before pulls full intel on tomorrow's prospects and attendees.
AI Outreach
Finds expansion openings and hands reps AI-drafted Salesloft sequences with the right contacts.
Support Ticket Alerts
Watches support tickets to flag at-risk accounts and surface unowned expansion leads.
AI Scorecard Agents
Triage and scoring agents grade every call against dynamic, call-type-specific scorecards.
MSP Generator
Turns call transcripts and CRM data into a ready-to-edit mutual success plan at close.
Contact & Account Enrichment
A Clay and Snowflake pipeline that enriches contacts and accounts with far higher accuracy.
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The GTM stack I build across
The CRMs, data sources, and AI tools I wire together to power revenue teams.