All work

Data & Enrichment

Contact & Account Enrichment

A Clay and Snowflake pipeline that enriches contacts and accounts with far higher accuracy.

Enrichment match rate raised to ~90%
Data & Enrichment

Problem

Enrichment data was patchy and inconsistent, which meant weaker routing, targeting, and reporting downstream. Reps did not trust the account and contact data they were working from.

Approach

Rebuild enrichment on a proper data foundation. Use Clay for flexible enrichment logic and partner with data engineering to land it in Snowflake as the source of truth.

What I built

  • Clay tables for the enrichment logic for contacts and accounts.
  • An integration into Snowflake, built with the data engineering team, for accurate and durable enrichment.
  • A pipeline that keeps enriched data flowing to the systems reps use.

Results

  • Raised enrichment match rate to roughly 90%.
  • Gave GTM a single source of truth for account and contact data in Snowflake.
  • Improved everything downstream: routing, targeting, and reporting.