Automated Lead Enrichment Pipeline

Problem

Inbound leads arrived with barely more than a name and an email. Someone had to research each one — company size, industry, fit — before sales could prioritize. It didn't scale.

Approach

Build a pipeline that enriches every new lead the moment it lands, scores it for fit, and routes it to the right place, with AI filling the gaps that data providers miss.

What I built

• A Make enrichment pipeline that fires on every new lead.
• ZoomInfo lookups for firmographics, plus AI-assisted classification for fit and intent.
• Automatic write-back and routing in Salesforce.
• A processing queue that handles volume without hitting rate limits.

Results

• Thousands of leads enriched with zero manual research.
• Faster, smarter routing to the right reps.
• Consistent, structured data feeding the whole funnel.